By Chris Gilleard, Paul Higgs, Martin Hyde, Ian Rees Jones, Christina R. Victor
This ebook offers a different serious standpoint at the altering nature of later lifestyles by way of reading the engagement of older individuals with patron society in Britain because the Nineteen Sixties. humans retiring now are those that participated within the production of the post-war customer tradition. those shoppers have grown older yet haven't stopped eating; their offerings and behavior are items of the collective histories of either cohort and new release. The publication relies on broad research over years of huge united kingdom survey facts units and charts the alterations within the event of later lifestyles within the united kingdom during the last 50 years. person chapters deal with social switch and later lifestyles, the 'third age' in purchaser society, ideas of age, cohort and new release, inequalities in source of revenue and expenditure and the evolution of wellbeing and fitness and social policy.The e-book will entice scholars, academics, researchers and coverage analysts. it is going to offer fabric for educating on undergraduate classes and postgraduate classes in sociology, social coverage and social gerontology. it is going to even have huge attract inner most engaged with older shoppers in addition to to voluntary and non-governmental firms addressing getting old in Britain.
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Additional info for Ageing in a Consumer Society: From Passive to Active Consumption in Britain (Ageing and the Lifecourse)
Many aspects of the third age, Gilleard and Higgs claim, have their origins in the mass consumption established within post-war ‘youth culture’. The confounding of the ‘decorative’ aspects of youth culture (Hebdidge, 1979) with the more substantive shift towards consumption that was taking place at that time has led many to equate lifestage with consumption. The result is that ‘youthfulness’ has become associated with consumption and ‘age’ with the failure to participate in consumer culture. This association is one that we seek to unravel and challenge in this book.
As Featherstone and Hepworth (1998) point out: It is precisely in the struggle to reconstruct this cultural inheritance of pessimism that the element of difference between past and present attitudes towards ageing through the later period of the life course may be found. (p 150) Explicit in Laslett and implicit in several other writers is the importance of choosing the ‘correct’ life, in effect employing effective ‘technologies of the self ’ 25 Ageing in a consumer society (Foucault, 1988) to be successful in retirement.
The differentiation that could be achieved within classes was considerably less than that between classes. Hence, class-based cultures and class-based styles of life formed the dominant sources of social differentiation. Further differentiation was restricted by the limited availability of goods and services, the constraints imposed by existing moral communities of taste, and the limited existence of discretionary spending. In the first decades of the 20th century, food alone consumed over half of all the costs of living, and for the working classes, 95% of family expenditure was devoted to purchasing the necessities of food, housing, fuel and clothing3.
Ageing in a Consumer Society: From Passive to Active Consumption in Britain (Ageing and the Lifecourse) by Chris Gilleard, Paul Higgs, Martin Hyde, Ian Rees Jones, Christina R. Victor