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By National Research Council, Division of Behavioral and Social Sciences and Education, Commission on Behavioral and Social Sciences and Education, Committee on New Technologies in Cognitive Psychophysiology

ISBN-10: 0309078415

ISBN-13: 9780309078412

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Linked to changes in the relative social status of older people is their absence from competitive social roles, which leads to their stereotype as harmless and socially sensitive. In 1990, less than 3 percent of the workforce was over age 65 (Smolak 1993). Based on our concept of competition, which measures the degree to which a group is a perceived threat to resources, it is understandable that older adults are perceived as noncompetitive. Subtypes of Elderly People, Revisited In line with our view that stereotypes fall along the dimensions of warmth and competence, we believe that each of the primary elderly subtypes (Brewer, Dull, and Lui 1981) clearly falls into one of the quadrants.

1987; Macrae, Hewstone, and Griffiths 1993). Researchers in the past decade have begun to shift from an exclusive focus on cognition to a joint focus on cognition and motivation. Five core social motives—belonging, understanding, controlling, enhancing, and trusting—can help explain stereotyping-relevant goals (Fiske 2000). Belonging, the primary social goal, concerns people’s need for affiliation with others. To foster in-group relationships, people attend to individuating information about in-group members, echo the beliefs of in-group members, comply with in-group norms, and mimic in-group behavior.

Literal immortality is provided by concepts such as an eternal soul, heaven, nirvana, and reincarnation. Symbolic immortality is provided by enduring cultural achievements and other enduring indicators of our existence, such as that great novel we are all going to write or the scientific discovery we are going to make, offspring, estates, memorials, and tributes. It is also provided by identification with entities that will endure indefinitely, such as family lines, cultural institutions, nations, Denying the Face of the Future 33 and great causes.

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Brain and Cognition: Some New Technologies by National Research Council, Division of Behavioral and Social Sciences and Education, Commission on Behavioral and Social Sciences and Education, Committee on New Technologies in Cognitive Psychophysiology


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