By Henning Breuer, Zeno Wolze, Elisabeth Umbach (auth.), Aaron Marcus (eds.)
The four-volume set LNCS 8012, 8013, 8014 and 8015 constitutes the complaints of the second one overseas convention on layout, consumer adventure, and usefulness, DUXU 2013, held as a part of the fifteenth overseas convention on Human-Computer interplay, HCII 2013, held in Las Vegas, united states in July 2013, together with 12 different thematically comparable meetings. the entire of 1666 papers and 303 posters provided on the HCII 2013 meetings used to be rigorously reviewed and chosen from 5210 submissions. those papers deal with the most recent examine and improvement efforts and spotlight the human elements of layout and use of computing structures. The papers authorized for presentation completely hide the full box of Human-Computer interplay, addressing significant advances in wisdom and powerful use of pcs in various program parts. the complete of 282 contributions integrated within the DUXU court cases have been conscientiously reviewed and chosen for inclusion during this four-volume set. The eighty three papers integrated during this quantity are equipped within the following topical sections: DUXU in company and the firm, designing for the net event; product layout; info and data layout and visualisation; and cellular functions and services.
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Additional resources for Design, User Experience, and Usability. Web, Mobile, and Product Design: Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part IV
We interviewed stakeholders from mobile manufacturing companies as Sony Ericsson’s Key Account Manager, Nokia’s Communication Manager and LG’s Marketing Manager; from market research companies such as Marktest’s Internet Director, GFK’s Business Group Director and Netsonda’s partner; from mobile marketing companies as TIMWE’s product manager; and from mobile network operators as the Optimus’ Internet Mobile Multimedia Services Manager, Vodafone’s Internet Services Director and ZON’s voice product manager.
Persona-specific highlights and pain-points were identified. Ideation-Workshop. Based on the personas and their individual customer journeys, first ideas for product optimization were developed in an ideation session with internal experts. A “Heaven & Hell” exercise encouraged participants to think in extremes, focusing on the most desirable (heaven) and disappointing (hell) customer experiences for each of the three selected personas. By acting out the customer journey for each of the personas through informances (short role-plays), ideas could be illustrated clearly and feedback from other participants was provoked.
In particular, the research was carried out along two different ways of "understanding" the identity of a brand: from inside and from outside. The first way, which starts from the internal dimension of the brand, describes the identity of the brand through a set of values and fundamental statements. The second way, that in an opposite movement, starts from the external dimension of the brand, builds the identity through the analysis of the communication system of elements as well as artifacts through which the brand manifests itself and is, therefore, perceived.
Design, User Experience, and Usability. Web, Mobile, and Product Design: Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part IV by Henning Breuer, Zeno Wolze, Elisabeth Umbach (auth.), Aaron Marcus (eds.)